Agenda
DAY ONE MONDAY 12th OCTOBER 2009
8.30 Registration and coffee
9.00 Opening remarks from the chair
John Butterworth, CEO, AIMIA
THE DIGITAL FUTURE
9.10 The Vision for the Digital Economy Mia Garlick, Assistant Secretary, Department of Broadband, Communications and the Digital Economy |
9.40 Digital - Opportunities for Australia
- Digital - the intersection between infrastructure, technology, content, applications and services
- Why not going digital is not an option
- The benefits for business, consumers and society at large
Aidan Tudehope, Managing Director Hosting, Macquarie Telecom
10.15 Beyond the Horizon for Digital Technology
- Trending: we've seen no end of examples which envision the future. Michael Kordahi will take us on a journey to the current and will explore the trends and evidence that exist today which will shape our digital future. The talk will centre on digital experiences and what the next generation of users are already demanding.
Michael Kordahi, Developer Evangelist, Microsoft Australia
10.50 Morning tea
CONSUMER BEHAVIOUR IN THE DIGITAL ERA
11.10 Understanding the Digital Consumer
- Identifying the diverse digital needs of Australians
- Understanding the contemporary research & buying
cycles of Australian consumers
Jonathan Sinton, Strategy Director, Research International
DIGITAL BUSINESS STRATEGIES FOR THE FUTURE
11.45 Profile: How will Businesses Operate in the Future?
- Understanding your audience
- Does your digital business proposition stack up?
- Applications on a strategic, business and operational level
Malcolm Alder, Partner, Digital Business, KPMG
INTERNATIONAL KEYNOTE ADDRESS 12.20 Succeeding as a 21st Century Media Business Simon Danker, Director, Digital Media, BBC Worldwide |
12.55 Lunch
2.00 The Power of One - putting the consumer at the centre of interactive strategy
- Most marketers now understand that the consumer is increasingly in control, however many are hamstrung by large corporate websites that are information rich but utility poor
- Learn how to better understand your consumer and plan interactive assets built with single minded purpose of activity in mind
- Hear about some best practice case studies
- Take away specific how to’s to improve your relevance score and engagement potential with your consumer through your interactive assets
Anthony Dever, Interactive Strategist, BCM Partnership
THE RISE OF MOBILE
2.35 The Mobile Industry - An Overview
- Mobile: outlook for 2010
- Key trends – beyond the hype on mobile
- Developing user engagement
Jennifer Wilson, Chair, AIMIA Mobile Industry Group
3.10 Afternoon tea
3.30 How Brands are Investing in Mobile Advertising
- Managing client expectations
- What media planners and buyers need – and how to make it easy for them
- How mobile advertising is evolving – some examples
Claudia Sagripanti, Mobile Communications Director, Group M
4.05 CASE STUDY |
4.40 Closing Remarks from the Chair
John Butterworth, CEO, AIMIA
4.50 Networking Drinks
Day Two TUESDAY 13th OCTOBER 2009
8.30 Coffee and Networking
9.00 Opening Remarks from the Chair
John Butterworth, CEO, AIMIA
INTERACTIVE MARKETING AND ADVERTISING
9.00 The Importance of Digital Media to Advertisers' Brands
- The impact of brand advertising on performance and search advertising
- The strategic and tactical integration of digital media with other media
Paul Fisher, CEO, IAB Australia
9.35 Facebook and harnessing the power of social media
- How marketers can leverage the social media platform in a unique and different way
- Understanding how to move from one way communications to two way communication
- The benefits Facebook provides in providing a real connection and an ongoing relationship with the customer
- Leveraging the influence of friends to extend the brand
- The power Facebook can have for your brand if used in the right way
- Making your brand social and engaging to consumers
- Learn how to successfully engage with social media, start to think differently, take risks, utilise new resources and try something new
Paul Borrud, Regional Vice President, Facebook
10.10 CASE STUDY Transforming your company from a traditional to a modern digital business model
Iain McDonald, Director/Founder, Amnesia |
10.45 Morning tea
SOCIAL MEDIA
11.00 Getting Hands on with Social Media
- Why – is it just hype or can this transform my business?
- How – what tools are relevant to my needs?
- Who – learn how to allocate internal resources to avoid failure?
Ian Lyons, Social Media Practitioner & Consultant
11.35 CASE STUDY Queensland Tourism - 'The Best Job in the World'
Chris Chambers, Director of Digital Marketing, Tourism Queensland |
12.10 Lunch
COMMERCIALISING ONLINE VIDEO
1.00 The Online Video Space
- The evolution of a maturing online video market
- Marketing content to consumers - generating traffic and engagement
- Effective business models and advertising formats
Ian Gardiner, CEO, Viocorp
DIGITAL MONETISATION AND E-COMMERCE
1.35 Digital Content
- The evolution of content consumption
- Content monetisation models
Tony Marlow, Research Director Asia Pacific, Nielsen Online
2.10 Afternoon tea
2.40 CASE STUDY Internet retailing - Mimco
Iain Nairn, CEO, Witchery Holdings Group |
3.15 PANEL DISCUSSION Digital Commerce, Services and Transactions
Tony Marlow, Research Director Asia Pacific, Nielsen Online |
4.00 Closing Remarks from the Chair
John Butterworth, CEO, AIMIA
4.10 Close of Conference
